Berlin’s International Business Festival

Berlin's International Business Festival

A transforming journey for trailblazers

24 – 26 Aug 2017

3000+ participants
300+ speakers

That‘s New ID

New ID is an international business innovation festival which unites trailblazers from all walks of life who have the drive and power to transform.

Meet your business peers

exchange thoughts and turn your ideas into action

Be inspired

by international innovation leaders

Get in touch with startups

which are suitable and relevant to your business


Meet our trailblazers. More will follow soon.

Dr. Stephan Baumann

Dr. Stephan Baumann

Senior Research Scientist
Deutsches Forschungszentrum für Kuenstliche Intelligenz GmbH
Stephan Baumann is a researcher for music and artificial intelligence, a musician, DJ and marathon runner who works at the German Research Centre for Artificial Intelligence. He is responsible for the SmartServiceWelt Project SERVICEFACTORY which is funded by the Federal Ministry for Economic Affairs and Energy.
Allan Chester

Allan Chester

CEO & Founder
any2any GmbH
Allan has lived in Munich for nearly 20 years working in various global innovation positions for some of the largest Service Providers and worked with some of the largest Multinationals to improve the way people experienced work and their working environments. He has continued to be a forward thinker about focussing on the individual experience for cultural, social and technological initiatives in companies. This often touches on his passion about the importance and context of music and sound to the individual. As a self-proclaimed music geek and guitarist he often sees the parallels between Music and Innovation and its social impact in companies. Now as CEO of any2any, he has developed a cloud-based software that enables secure Fluid Access to spaces, co-working spaces, and Companies that removes the frictions of access and authentication, and improves the experience of the individual.
Jürgen Hahn

Jürgen Hahn

Marc O'Polo Einzelhandels GmbH
Born in 1965 in Aalen (Baden-Württemberg, south-western Germany), Jürgen Hahn completed a dual academic degree and professional training programme in tax law and auditing at the Villingen Schwenningen vocational college, starting as an auditor at KPMG in 1990. In 1994, he moved to Rödl & Partner, a German auditing and tax consultancy firm based in Nuremberg; six years later, he decided to take a master’s degree, gaining in MBA from the University of the West of England, Bristol, in 2001. In 2002, he returned to Munich and continued as an auditor at Ebner Stolz, a consultancy. Hahn came to MARC O’POLO in 2007 as Chief Financial Officer and has been leading the Finance, Human Resources, and IT departments ever since.
Jürgen Hahn is married and lives in Brannenberg, near MARC O’POLO Headquarters. He likes to spend his free time climbing and mountaineering, taking photographs, and going to the cinema.
Neil Harbisson

Neil Harbisson

Co-Founder, Contemporary Artist & Cyborg Activist
Cyborg Foundation
Neil Harbisson is a Catalan-raised, British-born contemporary artist and cyborg activist best known for having an antenna implanted in his skull and for being officially recognized as a cyborg by a government. The antenna allows him to perceive visible and invisible colours such as infrareds and ultraviolets via sound waves. The antenna’s internet connection allows him to receive colors from space as well as images, videos, music or phone calls directly into his head via external devices such as mobile phones or satellites. Harbisson identifies himself as a cyborg, he feels both his mind and body are united to cybernetics. He doesn’t feel he is using or wearing technology, instead he feels he is technology. His artworks investigate the relationship between colour and sound, experiment the boundaries of human perception and explore the use of artistic expression via sensory extensions. In 2010 he co­-founded the Cyborg Foundation with Moon Ribas, an international organization that aims to help humans become cyborgs, defend cyborg rights and promote cyborgism as a social and artistic movement.
Katja Hermes

Katja Hermes

Global Head of Music Cities
Sound Diplomacy
Katja Hermes is the Director of Music Cities at Sound Diplomacy. She founded the Sound Diplomacy Berlin office in October 2013. In this role Katja has consulted several cities on their Music City strategy, gave lectures about Music Cities at events over the world and initiated the Music Cities Network together with the Hamburg Music Business Association (IHM). She worked on the development of several funding projects for German institutions and has consulted with the United Nations Industrial Development Organisation, GIZ, Adam Mickiewicz Institute Poland, Nordic Embassies Berlin and many other institutions. Katja has been working in the music business for more than 12 years. She has worked in various fields in the industry including at Mutek Festival, Ableton and Initiative Musik, the German funding organisation, where she was responsible for the export projects. Katja holds a diploma in Geography and Economy, with a focus on urban planning and creative industries. She is board member of the Berlin Music Commission and part of the 100 Fellows Network of the Initiative Culture and Creative Industries by the Federal Ministry for Economic Affairs.
Steffen Holly

Steffen Holly

Head of Media Management & Delivery
Fraunhofer-Institut für digitale Medientechnologie
Steffen Holly (Sholly) is leading the business unit Media Management and Delivery of the Fraunhofer Institute for Digital Media Technology, managed by the MP3 inventor Prof. Karlheinz Brandenburg. Sholly became an electronic technician before he studied music. After his music career he worked in a record company, as a supervisor for music rights and became Director of Audio Products & Technology Licensing at MAGIX AG in 2000. With the buyout of Fraunhofer AudioID to the MAGIX subsidiary M2Any, which later became, he lead the hybrid recommendation development. After 2009 he worked as CTO for AUPEO! Personal Radio being responsible for product and content until the startup was bought by PANASONIC Automotive US. Since 2013 he is working at Fraunhofer, Europe’s largest application-oriented research organization.
Van Bo Le-Mentzel

Van Bo Le-Mentzel

Architect, Author, Filmmaker and Founder
Tinyhouse University / Hartz IV Möbel
Eli McKinney

Eli McKinney

I.G. Designs Inc.
In 2002, Eli Mckinney founded Los Angeles, California based I.G. Designs which continues to be a leading team in providing production companies and major television and film studios a one stop solution for all aspects of lighting design, motion graphics design and creation, as well as entertainment technology and infrastructure design and implementation. In the event world Eli has worked closely with many clients to create stunning event environments that encompass original and innovative lighting, video, scenic, and sound designs.
Mark Moebius

Mark Moebius

Managing Director
Nagual Sounds GmbH
Mark studied composition in Frankfurt and Munich, and worked ten years as a freelance composer. In Berlin he got involved with music technology and the electronic music scene. He also entered into software development, with a focus on the design of midi note generation coding. Together with partners he developed the idea of a new interactive music experience and format for smart devices. Mark founded Nagual Sounds in 2012. The first products released were Nagual Sense (AppStore/2016) and Nagual Dance (XBOX ONE/2017).
Stephan Sigrist

Stephan Sigrist

Founder, Head of Think Tank
W.I.R.E. - Web for Interdisciplinary Research and Expertise
The founder and head of the W.I.R.E. think tank has spent many years analysing interdisciplinary developments in business and society, focusing on the implications of digitisation in the life sciences, financial services, media, infrastructure and mobility. He is the publisher of the ABSTRAKT book series, author of a number of publications and a keynote speaker at international conferences. With W.I.R.E., he advises desicion-makers on the development of long-term strategies, innovation projects and supports companies in the redesign of future-oriented spaces for employees and the exchange with clients. After studying biochemistry at the ETH Zurich, he initially joined Hoffman-La Roche’s medical research team. He subsequently went on to work at Roland Berger Strategy Consultants as a management consultant and at the Gottlieb Duttweiler Institute. Stephan is a member of the Governing Board of the aha! Swiss Allergy Centre and the Foundation Board of Science et Cité.
Frank Sonder

Frank Sonder

CEO & Founder, Speaker, Business Consultant
foresee GmbH
As an experienced entrepreneur, speaker, and business consultant, Frank focuses on human-computer interaction and the impact of digitalization on our society. He is the founder, CEO and creative mind of foresee, a company developing interactive solutions at the intersection of humans, design, and technology. foresee supports global companies and banks with interactive meeting rooms and software solutions for collaboration and consulting. Being an independent consultant and facilitator, Frank empowers international clients to innovate and meet the challenges of our time. He is passionate about technology but distrusts the hype as well as the speech bubbles of modern business. Partnering at different research projects, he supports the Swiss think tank W.I.R.E. as a member of the board and the Convention Camp Conference as Creative Director. In his talks and articles in well-known magazines and books he outlines future innovations and visions, learnings from the past and a realistic picture of the present state of human-computer interaction. He is also Co-Author of the FintechBook, the first crowdsourced book about the financial technology revolution and the disruption, innovation and opportunity therein. His topics range from worldwide collaboration to future banking, from the impact of artificial intelligence to the power of a distributed ledger technology and from the future of fashion to the vanishing CMO. Even if his creativity produces compelling ideas under any circumstances, the passionate marathon runner and racing cyclist gets the most striking impulses on the longer distance. He lives in Berlin, has three kids and loves sharing, no matter the apartment or the car.
Mate Steinforth

Mate Steinforth

Partner, Creative Director
Mate Steinforth, born 1977 in Hannover, is a designer and director based in Berlin. He studied graphic design in Hildesheim, Germany and Fine Arts in Madrid, Spain.
His early professional work was focused on animation, particularly the performance art of VJing. In 2002, he moved to Madrid to work as an Art Director in the design studio Juan Dela Mata. In 2004 he moved back to Berlin where he worked as a freelance motion designer and director. In 2006, he moved to New York to work for the production company PSYOP.
In 2009, Mate moved back to Germany to join the motion design and animation label Sehsucht Berlin as Creative Director. Since 2011 Mate Steinforth has been appointed as a member of the Art Directors Club Germany.
Martin Wezowski

Martin Wezowski

Chief Designer
SAP Deutschland SE & Co. KG
I have been loving and living design and tech my whole career. I moved across a broad range of design disciplines from visual, interaction, usability, service to system design and to be leading design as a strategic endeavor. Right now, I am on the mission to map, build and inspire a future we want to live in. As Chief Designer and futurist for SAP's Innovation Center Network & Chief Innovation Office I craft future outlooks, strategies and products, define and run innovation frameworks to find out what’s next for SAP and the future of work. I frequently share my passion for the future of technology and design (TEDx, CES, Ada Lovelace, CeBIT, MOBx, Grace Hopper, SIME, MLOVE etc.) I build on my international adventures stretching from Poland, Sweden, China to Germany and across companies like SAP, Sony and Huawei, working with consumer electronics, media services and business software. There are probably very few Sci-Fi movies I have not yet seen, there are hundreds of forests I would love to mountain bike in and miles of coral reefs to dive on. Ask me about anything of the above and you will catch a spark in me eyes and possibly an interesting conversation.

Festival Topics

New ID focuses on all relevant business innovation topics.
All of them are illuminated through different perspectives such as politics, society, culture, science and economy. Take a look.

Festival Location

New ID’s home is surrounded by historical sights, hidden treasures and the club & art culture of the vibrant metropolis of Berlin.


Dennis Schultz
Participant Manager

Tahir Ali
Partner Manager